Date: 6 November 2019
No. of words: 352
For immediate release
Microsoft recruitment partner, Curo, has been awarded Highly Commended status in the Contracting Awards 2019. The company submitted evidence of their partnership with Microsoft contractors, including a dramatic recruitment campaign that launched a Microsoft Surface Book 2 into space. The award was in the category ‘Best Contractor Recruitment Agency – IT’.
Curo boasts the most elite IT talent base in the UK and specialises in supplying IT contractors with niche skill sets to Microsoft, its partners and end-users. The award recognises the companies efforts to live by their values of integrity, care and respect when engaging with contractors. Curo supplied evidence that included contractor testimonials, prompt payment and a Curo Partner scheme that rewards selected freelancers.
The recruitment campaign, entitled ‘How far will Curo go for Microsoft contractors?’, centred on launching the latest Microsoft Surface Book into space to capture video images of the Earth and the edge of the horizon.
Following a successful launch into space in November 2017, the subsequent video racked up an impressive 38,400 YouTube views, many from the 35,000-strong Microsoft contractor community in the UK. The video was created to highlight the ‘extra mile’ that Curo Talent goes for members of its talent pool — and to coincide with the launch of the latest Microsoft Surface Book model.
“One of our campaign objectives was to encourage Microsoft contractors to register and provide GDPR consent — a complicated task in a niche market of only 35,000 people,” explained Graham Smith, Head of Marketing at Curo. “Following the launch however, the number of opt-ins we received increased from an average of 60 per month to over 400 in December 2017.
“The campaign produced great marketing results, an increase in web traffic for Curo Talent and of course, spectacular video footage of the Earth’s horizon. The Curo team is delighted their hard work has been recognised at the Contracting Awards.”
Curo’s video can be viewed in a short 2-minute highlights version, or a longer ‘full story’ where viewers can see the preparation, launch and crash landing of the Microsoft Surface Book 2’s mission. Both videos can be viewed on the Curo website: www.curoservices.com/space.
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For more than a decade, Curo has built the most respected Microsoft freelance community in the UK. Utilised by Microsoft UK and users of Microsoft technology, its contractors empower organisations with capacity and scale to sell or deliver more.
Curo is more than a recruitment agency. The company works in partnership with Microsoft freelance experts offering them relevant, interesting and leading-edge contract jobs.
For further information contact:
Graham Smith, Head of Marketing
Curo, 400 Thames Valley Park Drive, Thames Valley Park, Reading, RG6 1PT
Telephone: +44(0)7954 992 403